50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!

There are many ways to advertise without putting out a lot of cash. Use these tips to your advantage. Modify them and make them your own. Just remember that the only way to succeed with your business is to do something.

No one has ever found success by doing nothing.

1. Put your website on notepads, pens, newsletters, bumper stickers, coffee cups.

50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!

2. Flyers - When you buy your morning newspaper, slip some flyers into the rest of the newspapers.

3. Business cards (You can make up your own or get them free through VistaPrint)

4. Article marketing is one of my favorite method of advertising. If you write articles and then use a service to publish them, your articles become viral.Your articles will spread like a virus and could have the potential to be viewed by hundreds of thousands of people.

5. Participating in online discussion forums is an excellent way to get the word out about your business - and it is free. Build relationships first and use your signature file to let everyone know what you do and who you are.

6. Free classifieds

7. Targeted ezine advertising is one of the most cost effective ways to advertise your business.

8. Paid ads - such as solo ads. Test, test, test. Your success depends on your ad and your heading!

9. Mail out postcards.

10. Purchase leads that are targeted and related to your business. If possible get their phone number and followup.

11. Bookmarks for libraries, don't forget to talk to your librarian first.

12. Purchase cheap seed packets, put a tag on them with your website as well as a saying like, I am in the business of helping people grow.

13. Use your knowledge and publish a newsletter or ezine. One your build up your list you can offer paid subscriptions or ads.

14. Word of mouth (friends and family)

15. Forwarded emails - Add your testimony to your signature line.

16. Buttons

17. Pens to hand out with a short advertisement and your URL.

18. Welcome baby cards for hospitals.

19. If your domain name is a string words, try capitalizing each. This helps people who just take a quick glance remember it.

20. Create an information type handout that briefly explains your business.

21. When you go to a garage or yard sale, ask if you can leave a few of your flyers there.

22. Community Colleges. Every student needs a part time job.

23. Put a business card in all outgoing mail including anything that has a postage paid envelope.

24. Visit establishments you do business with (doctor offices, health food stores, karate/dance studios, etc) and ask if you can leave flyers.

25. Car magnets - You can put magnets all over your car.

26. Promote your business for free in local magazines, newspapers, community newsletters, etc. Many rely on voluntary writing contributions. Translate your knowledge into an article. It is free advertising and an effective way to establish yourself as an expert in your field.

27. Leave your business card in restrooms at restaurants or on cork boards around grocery stores.

28. Get a booth at school events and share what you offer.

29. Look into putting an ad in school sponsored publications (directories, PTA booklets, etc). Usually not to expensive.

30. Set up a free giveaway box in any store that will give you permission.

31. Post flyers at apartment complexes if they will allow it.

32. Place flyers under windshield wipers of cars.

33. Newspaper classified ads are cheap and effective. Ask about having your ad appear with a color background to make it stand out even more.

34. Buy a pre-inked, personalized stamp and put your ad on it. Stamp the back of any envelopes that you mail out.

35. When it comes to advertising and marketing, repetition plays an important part in your campaigns success.

36. We all get junk mail with the postage paid envelopes. Just send a flyer back to the company and use their return envelope.

37. Personalized T-shirts

38. Make up Gift basket raffles for Church bazaars, concerts held during summer, at your local community hall, or any town function. Do not forget to put your business card or some other advertisement in the basket.

39. Put flyers on car windshields at your kids sporting events.

40. Leave a business card with your tip for your waiter/waitress.

41. Reply to spam email with your own business advertisement.

42. Give your business cards to friends and family and ask them to give them out to people they know who would be interested in part time income.

43. Put up flyers at the local colleges, libraries and grocery stores.

44. Ask your local chinese takeout if you can post a flyer in their window.

45. Create a post it stack of your business cards with a glue stick and then post them at pay phones, etc.

46. Business cards with a magnetic back really stick in people's minds as well as on their refrigerator.

47. Leave business cards by the change machine in the mall arcade or at the ATM machine.

48. Put your website address on your sun visor using vinyl letters.

49. Find an old metal tin (or new), put a magnet on the back, put your business cards in them and then just attach this to your car when you go into a store.

50. Be different and get noticed. When you are unique then you are one step ahead of your competition.

There are many ways to promote your business without spending a fortune. Think outside the box. Most people notice things that are different, something that draws their attention or even makes them laugh.

Keep it simple, keep it cheap and before you know it your success will be achieved without going broke.

Copyright 2007 Joe Rispoli

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Bypass your School and Work Filters with an Anonymous Proxy Server

With the proliferation of the Internet, many websites promote themselves by sending you spam junk mails, advertisings and even embed spyware that is difficult to remove onto your computer. These things not only keep track of your personal information, but also enable hackers and crackers to infiltrate your system. Anonymous proxy servers act as a wall between your data and the Internet, whereby providing security to your system and data. There are however, other reasons to use an anonymous proxy server.

If your work or school has any type of filtering in place to prevent people from visiting certain websites, an anonymous proxy server is a great way to get around such restrictions. Anonymous proxy servers work by acting as a "middle man"; they download the requested pages to their proxy server and in turn you download the page, all images and other such objects from the proxy server to your browser, thus bypassing any filters or annoying firewalls. Not only is this a viable alternative for students to bypass their school's filter to access such popular student sites such as Myspace or Xanga but can be used if your workplace has strict limitations on which websites you can access. Most anonymous proxy bypass servers use one of two program, PHProxy or CGIProxy, both of which are excellent proxy software packages.

After you have discovered the benefits of using anonymous proxy servers, you will probably want to try it out. There are numerous free proxy services out there, one of the most popular is SpySurfing ( http://www.spysurfing.com/ ) and is a really fast proxy server that is popular among both students look to bypass their school filters and adults looking to bypass their work place firewalls.

Bypass your School and Work Filters with an Anonymous Proxy Server

Bypass your School and Work Filters with an Anonymous Proxy Server
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Spam Blockers And The Average Consumer

Spam blockers are absolutely essential to sanity in email correspondence. Chances are pretty strong that if you have signed up for something online you will be barraged with emails. It is also quite probable that your email address will be sold to third party marketers and you will receive unwanted correspondence from more than one party.

This is why spam blocking is so important.

In many cases spam software uses filtering techniques to determine the likelihood of this dread scourge and may send it to your spam folder bypassing your inbox. One of the primary filters used to determine spam is whether the email is sent to you individually or if it is part of a multi-recipient list.

Spam Blockers And The Average Consumer

You can go into your spam folder and whitelist or tell your spam folder to allow certain emails through even if they appear to be spam from the standpoint of your email protocol.

Another filer for spam retention is based on certain keywords. There are standard keywords and then there are keywords you might want to include.

You can check your spam folder and attempt to unsubscribe from whatever list thinks you are a part of it. However, there is some speculation that any correspondence with a spammer may ultimately result in more unwanted emails. Why? Simply because the spammer now knows that someone actually owns the email address and looks through the information that is sent. This is reminiscent of the time prior to the do not call list when computers phoned individuals hoping that someone would answer. When they did, that number was often sold as an active account and sold to other telemarketing firms.

The good news is most email programs will flush the spam periodically so, unless you think you might actually have email to review in your spam folder, your email program should remove the unwanted emails eventually and regularly.

I suppose spam blockers may be one of the best ways to manage this problem. If online email becomes too regulated it also becomes nearly impossible to do business using email marketing. I have even found evidence (and you probably have, too) that even correspondence you may desire can be caught in the spam folder. It doesn't hurt to review your spam folder from time to time just to make sure there isn't something you need.

One of the downfalls of spam blockers is when they see a large number of emails coming in from one email address and determine that this is an abuse and render that sender to the spam folder.

I have a friend who provides a service of historical data for each day of the year. He always sends that information in advance and some clients find the emails in the spam folder simply because a weeks worth of daily content was mailed on the same day.

Spam blockers are becoming increasingly intuitive and are doing an admirable job in keeping unwanted messages from reaching your inbox.

Work to separate the desired mail in your spam folder from the material that generally deals in pharmaceuticals, mortgages and multiple business offers.

Spam Blockers And The Average Consumer
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Is Email Harassment Illegal?

Not so long ago, a girl committed suicide because of messages that she was getting through the popular social networking site MySpace. This does not mean that MySpace is evil, but hopefully it was a wake up call for parents to know what their children are doing online, even if they feel they are being snoopy. Though you may not think of messages through MySpace as being email, they are. Not everyone behaves online, and there are times when email addresses can be harassing in nature, and even dangerous.

The nature of email makes it possible for people to think they are sending out messages that are anonymous, but that is rarely the case. There are some that know how to do this, but most Internet users have no idea. They just assume leaving their name off of an account means they are untraceable. That is simply not true, as many people have found out. They may feel free to send messages that are sinister and harassing in nature because they think no one will know who they are.

Though the line between a heated and illegal email is gray, and not all locations or jurisdictions with the US have the same laws, there are some that are definitely illegal. Some districts have deemed anything harassing to be illegal, no matter if it is going through phone lines, mail letters, electronic communications, or in person. Those that have this type of harassment in mind often use email because they think it is hard to trace. With the law on someone's side, a lawyer can get a service provider to hand over identifying information.

Is Email Harassment Illegal?

You may not know if a harassing email coming into your inbox is illegal where you live or not, but that does not mean you should not do something about it. You can try to find out about the laws where you live, and you can contact the authorities if you feel threatened in any way. You can also forward the email to your service provider, and then call them with an explanation to see if there is anything that they can do.

You may want to know who sent the email. You can find some limited information if you do a reverse email lookup Not all are traceable however. No matter what you find, do nothing with that information unless you want to turn it over to the authorities. Do not respond to such an email, and do not use what you find to contact the source of the email. You know who to avoid, if need be, but you don't want them to know you are on to them if they insist on remaining anonymous. Let the authorities deal with the problem for you.

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5 Most Popular Types of Computer Software (And What They Do)

As the publisher of a software information website, I often use keyword-research tools* to determine which software-related topics are the most popular (based on Internet search activity). By knowing what people are looking for online, I can build content to help them.

You can't help but notice trends and patterns when doing this kind of research, and I thought you might be interested in some of those trends. For example, in this article I've compiled five of the most popular types of software in the world, based on how often people look them up through Google, Yahoo, MSN and the other search engines.

#1 - Anti-virus Tools

5 Most Popular Types of Computer Software (And What They Do)

For a long time, I've had a conspiracy theory that the companies that make anti-virus programs are in league with the people who create computer viruses in the first place. After all, few things sell anti-virus software like the constant threat of new viruses. Regardless of who's generating the fear, they are doing a good job of it, because anti-virus software is consistently one of the most frequently searched programs.

Most people computer users are very familiar with these programs, because they come pre-installed on most PCs. There is also a dizzying array of software products that fall into this category, so I won't try to summarize them here. That's another article entirely.

#2 - Tax Software

Okay, so there's a very good chance this one made the list because I conducted my research at tax time (in March). Perhaps if I conducted this study later in the year, tax software would not be quite as popular from a search engine usage standpoint. At any rate, it makes the cut today and falls in right behind the anti-virus programs based on the number of searches.

I use these programs every year at tax time. Or, to be honest, I should say my wife uses these programs while I provide moral support. At any rate, these software products are incredibly useful for people who prepare their own tax returns.

Though each program offers slightly different features, they all perform the same basic function. They walk you step by step through the process of completing your tax-return forms. You just fill in the blanks with the requested information, and the software does the rest. Popular tax software programs include TaxAct, TurboTax and TaxCut (by H&R Block).

#3 - Accounting Software

This type of computer program might be high on the list of Internet search for two reasons. For one thing, it's very versatile and can be used by professional accountants, small business owners, and others. Secondly, there are terminology reasons for the Internet search popularity of this software. Some people use the phrase "accounting" when referring to the tax-preparation programs mentioned previously, while others use the phrase when referring to the more full-featured programs used by professional accountants.

Regardless of these semantic differences, accounting software is commonly searched through the major search engines, so it makes my list. These programs are most often used to manage the revenue and expenses of a company, including payroll and corporate tax information.

#4 - DVD Burning Tools

As the name suggests, these software programs allow you to reproduce or "burn" copies of DVDs. Of course, these tools also open a Pandora's box of legal issues, because you cannot just make copies of a commercial DVD without violating copyright laws.

But this is not a legal lesson -- it's a list of popular software types as measured by Internet search patters. And by that yardstick DVD burning programs certainly make the list.

#5 - Video Editing Programs

These software tools allow you to edit video sequences on a computer. You don't even need a fancy computer to use them, but just a regular old desktop unit (as long as its compatible with the software program you choose).

These products have become increasingly popular over the years, thus creating an army of amateur filmmakers. To use them, you would first create the video footage itself. Then you would use this unique and powerful software to edit the footage on any compatible desktop computer. You can import and export video to and from your computer, cut and paste sections of video, and add special effects and transitions.

* Sources: KeywordTracker and Keyword Discovery. I cross-referenced the most common software types from both tools to create this list.

5 Most Popular Types of Computer Software (And What They Do)
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Brandon Cornett is the publisher of Software Learning Center, an educational website with helpful reviews, tips and tutorials on popular types of software such as the ones listed in this article. Learn more by visiting http://www.learnaboutsoftware.com

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